Brand Identity

REDEFINE PRIME Campaign

RMCAD
2019
Illustrator, Photoshop, InDesign
The REDEFINE PRIME Campaign is targeted toward educating human resource personnel and the general public about ageism in the workplace particularly ageism directed against women. The campaign has two primary components, a website featuring a different woman leader who achieved her greatest work after the age of 40 daily during Women’s History Month, and a social media campaign on Facebook and LinkedIn regarding that day’s achiever. The website will also have resources for women over 40  who are looking for help to avoid ageism in the workplace and for human resource personnel to identify ageism.

WILBUR CHOCOLATE Brand Identity

RMCAD
2019
Illustrator, Photoshop, InDesign, Dimension
The Wilbur Chocolate Brand Identity encompassed a redesign of all digital components, a new logo, a new wordmark, redesigned way-finding graphics, environmental graphics, outdoor advertising, social media, and packaging. In addition, a full stationary set was also created along with redesigned print brochures and a set of magnets. Wilbur Chocolate heretofore had a very disjointed presence with multiple brand components that did not coordinate well and with no set color scheme or typographic treatment. The brand identity encompassed a reworking of all graphic components into one system.

OLYMPIC 2022 BID Brand Identity

RMCAD
2019
Illustrator, InDesign, Photoshop, Dimension
The Östersund Winter Olympic Games 2022 bid campaign highlights the viability of selecting this Swedish city as a host site. Östersund had previously bid for the Olympics and is an ideal site in combination with the Åre ski area as Sweden would not need extensive infrastructure to be built. The project included extensive research, development of a fifth element, logo design, environmental graphics, mascot development, cultural awareness and sensitivity, slogan development, and wayfinding.